If you’re a lawyer, you know that personal injury leads are extremely valuable. That’s why SEO is one of the best resources for getting the leads you’re after. If you’re new to law, or have no knowledge at all of law, you should know that cases that involve car accidents can often times yield the highest return on time spent. In fact a single personal injury case could amount to over a million dollars! For a single lawyer that is a pretty huge deal.
The guys over at Lawyer SEO spoke with us about some of the strategies that law firms can do to get more leads. The strategies you’ll get are not necessarily anything we’ve tried, however we trust Lawyer SEO knows what they’re doing. So without further ado, here’s our top 2 tips for law firm search engine optimization
Pick a Good Domain Name
One of the biggest problems that lawyers run into is that they usually pick a domain name that is their name. We understand that it’s relatively traditional, however you need to know that in search engine optimization it’s important to have a domain name that tells a little about what you do. This not only tells the search engines what you do, but it also tells your prospective clients. An example of this might be “jcmarriagelaw” or “vcpersonalinjury”. By placing your initials at the beginning of your domain name, you can remain somewhat true to old traditions while also adding whatever it is you specialize in.
One of the biggest reasons for doing this is that if you specialize in bankruptcies, a person will know it right away. If you specialize in divorce, people will see that too. It will put you above your competition if you have this down because search engines will find you to be the most relevant search result in comparison to others. However SEO doesn’t just end here.
Build Your Website
The next thing that you need to do is add a lot of content. You should have several pages of content on your website to cover what it is you specialize in. An easy way to figure out what to write is to ask yourself questions that begin with the words “who”, “what”, “where”, “when”, “how” and “why”. These are all the beginning words of questions that your potential clients may ask. An example of this could be “how much money could I get for being hit by a truck?” or “who do you call when you get into a small car wreck” or “what do I do when my wife has handed me divorce papers?”
Many of the above questions could be asked by several people on a daily basis. If your website answers those questions then you’re more likely to get picked when someone is looking for your services. So by “build your website” we actually mean to say that you need to add a lot of content to help users.
Personal injury law is one of the most lucrative specialties that you can engage in. Go ahead and click here to learn about personal injury law if you’d like to get more info. You might just end up switching over to that niche!